Rantapallo’s media card
Rantapallo.fi is Finland’s largest travel media. For consumers, the website provides an excellent opportunity to search for information about travel destinations and compare travel prices. In addition to various travel searches, the service offers travel articles, destination tips, discussions, and a plethora of popular travel bloggers. Rantapallo also has a strong presence on social media. For advertisers, Rantapallo is an excellent media platform to reach the target audience interested in travel.
Visitor Profile
The typical user of Rantapallo is a woman around 40 years old, residing in urban areas. Families with children constitute 41% of the user base. Within the last 7 days, 32% of the users have visited Rantapallo. A remarkable 83% of the visitors plan to travel abroad within the next year, and they spend 83% more on travel compared to the rest of the population.
In addition to beach vacations, city breaks, and cruises, the visitors are interested in domestic tourism, food, cooking, and wines.
Rantapallo’s users allocate extra money not only for vacations but also for dining out, beverages, cultural activities and events.
Key Figures
180,000 Finns interested in travel visit the site every week.
The majority of visitors come to Rantapallo when they are looking to book or planning a trip.
Reasons for visiting Rantapallo (TOP3):
- To get inspiration and ideas for future trips.
- To read about the destination they plan to travel to.
- To check last-minute travel offers.
The majority of users visit Rantapallo at least once a week or more.
Rantapallo users search especially for practical travel tips.
Rantapallo is the most important single media source when planning travel itineraries.
75% of users access the site through mobile devices, while 25% use desktop.
Advertising Opportunities
Rantapallo plays a significant role as an information source when planning trips. Advertising in Finland’s most popular travel media offers excellent effectiveness, as visitors are reached at just the right moment. Rantapallo’s visitors are affluent consumers who spend significantly more on travel than typical Finnish person.
Rantapallo provides versatile advertising opportunities. Banner visibility can be precisely targeted, and special advertising spaces are also available. Additionally, Rantapallo offers tailored theme pages, lead generation, branded newsletters, native articles, surveys, polls, branded competitions/tests and social media collaborations. Most advertising solutions can also be purchased programmatically. If a suitable ready-made solution is not found, a custom solution can be created in collaboration.
Examples of successful advertisers and campaign products: travel agencies, airlines, hotel chains, car rental companies, cruises and shipping companies, national cultural and tourism offices, domestic cities and events, medicines and vaccines, travel bags, sunglasses, sunscreens, swimwear, travel insurance, loans and consumer credits, savings, wines, beers, groceries, etc.
Material Guidelines and Delivery
Material delivery schedule: 3 business days before the campaign start. Material delivery email: info(a)rantapallo.fi and milla.himberg(a)rantapallo.fi.