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Rantapallo’s Media Card

Rantapallo.fi, established in 2007, is Finland’s largest travel website.It offers consumers an excellent platform to search for travel destination information and compare travel prices. In addition to various travel searches, the service provides travel articles, destination tips, and other travel-related content. Rantapallo is also actively present on social media. For advertisers, Rantapallo is an excellent medium to reach an audience interested in travel.

Audience Profile

  • The typical user is a city-dwelling woman around 40 years old.
  • 32% have visited Rantapallo in the last 7 days.
  • Up to 83% plan to vacation abroad in the next year.
  • Visitors spend 83% more on travel compared to the general population.

In addition to beach holidays, city breaks, and cruises, visitors are interested in domestic travel, experiences, food and cooking, and wines.

Beyond vacations, Rantapallo users particularly spend extra money on dining and drinking out.

Rantapallo in Numbers (2025)

  • Approximately 500 000 site visitors per month.
  • Average time spent on the site: 2 minutes.
  • About 100 000 newsletter subscribers (as of January 2025), receiving 8-12 emails per month.
  • Active on social media:
  • Facebook: 185 000 followers across two accounts: Rantapallo.fi and Rantapallon Äkkilähdöt.
  • Instagram: over 13 900 followers (as of January 2025).
  • TikTok: over 22 000 followers (as of January 2025), with video reach exceeding 1 000 000 per month.

Top 3 Reasons for Visiting Rantapallo

  1. Seeking inspiration and ideas for upcoming trips.
  2. Reading about destinations they plan to visit.
  3. Checking last-minute travel deals or booking trips.

75% access via mobile devices.
25% access via desktop.

Advertising Opportunities

Rantapallo plays a significant role as an information source during travel planning.

  • Excellent advertising effectiveness in the travel media sector.
  • Affluent consumers with high spending on travel.
  • Advertising options and solutions include:
    • Banners.
    • Themed pages.
    • Newsletters (entire content reserved for a single advertiser).
    • Native articles.
    • Social media collaborations.
    • Customized packages, such as contests, surveys, and lead generation.

Display Advertising Rates

Ad FormatSizePrice € excl. VAT (CPM)
Digital Full Page620×891, 610×877, 468×67220
Vertical Banner300×431, 300×60020
Parallax980×400, 300×30020
Extended Leaderboard (sticky)160×600, 160×350, 140×350, 300×600, 300×431, 3×115
Interstitial980×12015
Square Video1×120
Box300×250, 468×40010
Last-Minute Redirect PageVarious sizes20

Other Advertising Solutions

SolutionPrice € excl. VAT
Branded Newsletter2550
Native ArticleContent delivered according to the guidelines and ready for publication (in Finnish)900
Content written and published by Rantapallo1800
Themed Pagesfrom 7500
TikTok Post + Instagram Reels1 video each, content produced by Rantapallo1200
Instagram Stories3 with links, content produced by Rantapallo1000

For more information and examples, contact: milla.himberg@rantapallo.fi.

Material Guidelines and Submission

Detailed material guidelines for native articles and newsletters can be found here.

Submission timeline: 3 business days before the campaign start.

Send materials to: info@rantapallo.fi and milla.himberg@rantapallo.fi.

Terms of Advertising

Cancellations

Cancellations must be notified at least 14 days prior to the material deadline. Later cancellations will be charged the full gross price of the advertisement.

Invoicing

Terms of payment 14 days, notice period 8 days and late payment interest 8%.

Right of Reference

Rantapallo has the right to inform about the advertising customers in its channels and to use public materials in its own marketing.

Additional Work

The production of materials is included in the price only if separately agreed in advance. Any additional work related to the production, editing or translation of materials or other unspecified additional work will be charged on an hourly basis according to the current production prices.

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Contact Information

Rantapallo Oy
Sofiankatu 4 C
00170 Helsinki
Business ID: 2297415-6